IMMA, the Irish Museum of Modern Art

IMMA. The Irish Museum of Modern Art

At IMMA I'm in charge of creating effective online marketing strategies and engaging digital content for IMMA (the Irish Museum of Modern Art). Reporting to the Head of Audiences and Development I promote IMMA's exhibitions, the National Collection of Modern Art, educational opportunities and events. I'm also working on IMMA’s digital transformation taking part in the development and implementation of IMMA’s new website. Since August 2020 I've been working remotely from Cambridge, UK, as a freelance Digital Content Creator, Social Media Strategist and Video Editor of visual art pieces and documentaries as part of IMMA’s 2020-2023 programme. Design of the brand guidelines for several projects, marketing & social media collateral & copywriting, video editing and subtitling, design, etc.

ACHIEVEMENTS

PROMO VIDEOS

IMMA's Instagram followers grew from 18K to 37K during my tenure, thanks to engaging organic content and a new visual strategy.

New guidelines. Now all the IMMA videos include opening & credits slides, subtitles, the IMMA watermark, etc. I designed the branded elements for the IMMA Screen programme, IMMA Archive interviews, The Maternal Gaze series, Tracing Memories, IMMA Talks Online, etc.

IMMA's website. I've also been working on the UX and development of IMMA’s new website, ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search. To see some of the new projects follow these hashtags on social media:

#IMMInsideOut #IMMASummerSchool #IMMAHiddenTalent #Wakeupwithart #TracingMemories #IMMAScreen #TheMaternalGaze

DESIGN FOR SOCIAL MEDIA