DIGITAL CONTENT AND VISUAL STRATEGY
La Casa Encendida
Feb 2004 - May 2018
During 14 years at La Casa Encendida (one of Spain’s leading Cultural Institutions) I was given the challenge of working as a Digital Content Specialist, planning and implementing LCE's overall digital communication.
I was in charge of driving successful campaigns for external and internal audiences, managing a team of photographers, designers and video cameras to create all comms materials, ensuring that all the aspects of the process were delivered to the higher standards.
3D Business School
July 2017 - December 2017
My responsibilities included the creation and edition of all visual marcomms collateral, recording video interviews, publishing weekly blog posts and daily social media management.
March 2015 - December 2015
As a digital marketing strategist for the multi-brand fashion retailer, Tuffi / Carhartt, I was in charge of overseeing all the marketing activities, building campaigns from ideas generation to executions.
I developed their communication strategies and tactical actions to empower their unique brand positioning, boosting its RRSS with engaging designs for social, video clips and product photography.