DIGITAL CONTENT AND VISUAL STRATEGY
Aug 2018 - May 2021
In this role, I was in charge of creating effective online marketing strategies and engaging digital content for IMMA (the Irish Museum of Modern Art). Reporting to the Head of Audiences and Development I promoted IMMA's exhibitions, the National Collection of Modern Art, educational opportunities and events.
Since August 2020 I've been working remotely from Exeter, UK as a freelance Digital Content Creator and Video Editor of visual art pieces and documentaries. Design of the brand guidelines, marketing & social media collateral, video editing and subtitling.
The Know Work Institute
August - Jan 2021
Ideation and preparation of The KWI’s digital profile. I established the brand guidelines, the overall digital content strategy for the project as well as creating high quality marketing collateral. My work was decisive in preparing the launch of this project globally.
I also edited the videos for the first two courses offered by this career development platform and set up the Tutor LMS experience for the students in Wordpress.
La Casa Encendida
Feb 2004 - May 2018
During 14 years at La Casa Encendida (one of Spain’s leading Cultural Institutions) I was given the challenge of working as a Digital Content Specialist, planning and implementing LCE's overall digital communication.
I was in charge of driving successful campaigns for external and internal audiences, managing a team of photographers, designers and video cameras to create all comms materials, ensuring that all the aspects of the process were delivered to the higher standards. I also run the Multimedia Department and the Centre of Audiovisual Resources for Artists.
Tuffi Shop
March - December 2015
As a digital marketing strategist for the multi-brand fashion retailer, Tuffi / Carhartt, I was in charge of overseeing all the marketing activities, building campaigns from ideas generation to executions.
I developed their communication strategies and tactical actions to empower their unique brand positioning, boosting its RRSS with engaging designs for social, video clips and product photography.
3D Business School
July - December 2017
My responsibilities included the creation and edition of all visual marcomms collateral, recording video interviews, publishing weekly blog posts and daily social media management.
The students and the staff were delighted with this new presentation of the courses based on shot promo pieces and video interviews.
Byos Jewellery
July - December 2018
For BYOS, a Dublin based jewellery firm, I created high quality marketing collateral. I oroganised their first photoshoot to promote the 'SUCCESS' and 'POG' new collections. Here are a few lovely images created for that international campaign.
During the photoshoot I recorded a 'Making of' video and after that I designed stunning promotional materials for social media and set up a new visual strategy for the firm.