DIGITAL CONTENT AND VISUAL STRATEGY
Aug 2018 - Aug 2020
Since August 2018 I've been in charge of creating effective online marketing strategies and engaging digital content for IMMA, the Irish Museum of Modern Art, including but not limited to IMMA's digital communication from text to image across a range of social media channels.
I've been working directly under IMMA's Head of Audiences and Development to promote the exhibitions, the National Collection of Modern Art, educational opportunities and events.
La Casa Encendida
Feb 2004 - May 2018
During 14 years at La Casa Encendida (one of Spain’s leading Cultural Institutions) I was given the challenge of working as a Digital Content Specialist, planning and implementing LCE's overall digital communication.
I was in charge of driving successful campaigns for external and internal audiences, managing a team of photographers, designers and video cameras to create all comms materials, ensuring that all the aspects of the process were delivered to the higher standards. I also run the Multimedia Department and the Centre of Audiovisual Resources for Artists.
3D Business School
July - December 2017
My responsibilities included the creation and edition of all visual marcomms collateral, recording video interviews, publishing weekly blog posts and daily social media management.
June - November 2018
March - December 2015
As a digital marketing strategist for the multi-brand fashion retailer, Tuffi / Carhartt, I was in charge of overseeing all the marketing activities, building campaigns from ideas generation to executions.
I developed their communication strategies and tactical actions to empower their unique brand positioning, boosting its RRSS with engaging designs for social, video clips and product photography.